SWG puts new bus on the road

For more than 10 years, SWG Städtische Wohnungsbau GmbH Sangerhausen has been advertising housing and living in the town of mountains and roses on a bus operated by Verkehrsgesellschaft Südharz mbH. Now, with the logo change, it was also time to renew the bus advertising.

The project was realised in collaboration with WPM Werbe Projekt Medien GmbH. The aim was to make the SWG brand highly visible in the visual communication. The eye-catching and creative advertising message "SWG - Next stop: Your HOME" emphasises the close connection between the company and its tenants and warmly welcomes new tenants. Various high-quality materials and modern printing techniques, such as reflective films, were used for the accurately implemented wrapping. These are particularly effective at night.

Like its predecessor, the new SWG bus will also be used throughout the district and commute between Stolberg and Lutherstadt Eisleben. The nearest bus stops to SWG are Sangerhausen: Kornmarkt or Speckswinkel. Then it's just a stone's throw to your new flat with SWG in Sangerhausen.

SWG authorised signatory Marcel Kowalczyk, VGS traffic manager Mario Wenske, WPM managing director Marion Friz, WPM foiling expert Christian Jaros and SWG managing director Thomas Meyer (from left to right in the picture) met at the station in Sangerhausen on 17 April 2025 for the handover.